APNAO is a collaborative initiative of like minded organizations who want to bring a social change.
We believe Films and Stories are powerful tools to change mindsets and to influence people to do good. As part of this campaign we will produce short films, covering various aspects that are required to make a vulnerable child’s life better. The films are produced in partnership with Ur Vision Communications, a media production company with more than 20 years of experience in producing socially relevant media content.
This film premiered at Apnao campaign launch with celebrities and influencers from media, entertainment industry, government officials, NGOs and activists. The film received an viewership of over 600,000 on varies social media platforms. It is being used by social workers in Andhra Pradesh and Karnataka and we have requests for several Indian language versions. Along with the advocacy, we have created a support system where people interested can go deeper. This counselling group is set up online with resource people from NGOs and CARA. About 20 families are connected and some of them have started the adoption process.
It is the duty of parents, family, the community and government to protect a child. Safety is the right of every child but in today’s world the situation is not so. Children have to speak up, they have to report and prove that they are hurt and abused. They have to be careful of where they eat, what they wear, where they go and fear is in every moment of their life. Children deserve a carefree childhood that’s secure not a life that’s always fearful of who might hurt them.
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